When your last birthday was your honeymoon, trying to beat it can be tough - and expensive.
Jessica Simpson is trying her best to top the unstoppable with a a fancy tropical getaway for her 35th birthday.
The star's big day is Friday so, according to US Weekly, she has flown her friends and family out to St. Barts for a giant birthday bash.
A source told the magazine: 'They're going to a small resort. She was with a huge group that flew all night to get there.'
The group includes her husband Eric Johnson, mother Tina Simpson and her pregnant pal and star of Astronaut Wives Club Odette Annable and her husband Brothers & Sisters actor Dave Annable.
According to US Weekly, the group plan to be partying it up in the Caribbean island for two weeks.